花25000美元能买到的酷车

Why $25,000 Is Magic For Cars

花25000美元能买到的酷车

How much car can you get for $25,000? More than you might think.

有多少种汽车花25,000美元就能买下来？很多，多到超乎你的想象。

From two-seat convertibles to sport-utility vehicles, family sedans and minivans, a growing range of new vehicles can be purchased for that price or less. Chevrolet's hot-selling 2010 Camaro LT muscle car costs $23,880. It comes with air conditioning, power-operated windows, locks and seats, CD player and a 304-horsepower engine. It isn't the most powerful version of the car or the most luxurious, but it looks sharp and gets attention.

从双座敞篷车到运动型多功能车(SUV)，从家用轿车到商务车，越来越多种类的新车处于或低于这一价位。雪佛兰 (Chevrolet)的畅销车2010款大黄蜂(Camaro)LT大功率中型车价格为23,880美元。车内配备了空调，电动车窗、门锁与座椅，CD 播放器，以及304马力的引擎。这不是功率最大或最豪华的版本，但轮廓鲜明，引人注目。

A Honda Accord EX sedan with a four-cylinder engine and automatic transmission costs $24,630. A well-equipped diesel-powered Volkswagen Jetta station wagon that gets 41 miles per gallon costs $24,615. Toyota's mid-level Prius hybrid goes for $23,800.

配备了四汽缸引擎的本田(Honda)雅阁 EX(Accord EX)自动档轿车售价24,630美元。配备良好的柴油动力大众捷达旅行车每加仑柴油能跑41英里，售价24,615美元。丰田(Toyota)的中级车普锐斯(Prius)混合动力车售价23,800美元。

Car makers, facing a prolonged sales slump, are trying to hit the price point to lure recession-weary consumers. People perceive $25,000 as a price they can manage, analysts say -- without having to settle for a low-end car such as a Hyundai Accent Blue ($9,970) or a Chevrolet Aveo ($11,965). Auto makers, for their part, try to keep prices below that perceived sweet spot. Subaru sells most of its cars for under $25,000, spokesman Michael McHale says, and lowered the price of its top-of-the line 2010 Outback by $1,100, in part to help keep the model's average price down.

汽车制造商面对长期的销售疲软，试图直击价格要害，以吸引受经济衰退拖累的消费者。分析师称，如果人们不想只买辆低端车（像9,970美元的现代雅绅特(Hyundai Accent Blue)或11,965美元的雪佛兰乐骋(Aveo)）凑合使用，那么25,000美元就是他们心目中能承受的价格。汽车制造商则试图把价格定得比这个最佳价格点更低一些。斯巴鲁汽车公司(Subaru)发言人麦克海尔(Michael McHale)称，该公司绝大多数汽车的销售价格均低于25,000美元，并已将其2010款傲虎(Outback)顶配车型的定价降低了1,100美元，一定程度上是为了降低该款车的平均价格。

Crucially, at $25,000, buyers can keep monthly car payments between $400 and $500 on a four-year loan with an interest rate of 6.56% and a down payment, trade-in or combination equal to 20% of the sticker price, according to Bankrate.com. Lower-cost loans are more important for buyers than in the recent past because lease offers have been cut back substantially and are harder to find.

最为重要的是，据 Bankrate.com网站数据显示，如果利率为6.56%，旧车抵价、首付或两者相加相当于标价的20%，并且贷款四年，那么25,000美元的车价可使购车者将月供保持在400至500美元之间。比较前段时间，较低的贷款成本对购车人来说更为重要了，因为汽车租赁服务已经大幅减少，越来越难以找到。

Often, a $25,000 sticker gets customers into showrooms where dealers assume buyers will wind up spending closer to $30,000 after adding options, tax, and registration and document fees, car companies and industry analysts say. 'If you want to end up paying $25,000, you should start with a car in the low 20s,' says Philip Reed, senior consumer advice editor for Edmunds.com, a market-research Web site.

汽车公司和行业分析师说，25,000美元的标价通常能将客户吸引进展厅，经销商认为加上选装部分的价格、税款、注册和文件费，购车者最终会花近 30,000美元。市场调查网站Edmunds.com的资深消费指南编辑里德(Philip Reed)说，如果最后只想花25,000美元，那起价应当在20,000出头美元。

The sweet spot itself keeps rising. A decade ago, consumers searched for cars for less than $20,000 -- a price that allowed you to get a mid-range Honda Accord, a low-end Ford Explorer or a Camaro, but not an entry-level BMW.

最佳价格点也在不断升高。十年前，消费者喜欢低于 20,000美元的车，这个价格当时只能买中等配置的本田雅阁、低端的福特开拓者(Ford Explorer)或大黄蜂，连入门级的宝马(BMW)也买不到。

Of course, there are things a driver must give up with the typical $25,000 car, including leather seats, navigation systems and eight-cylinder engines. A full-size pickup truck is available for well below $25,000, but not the family-friendly four-door model. Seven- or eight-passenger minivan: yes. Rear-seat DVD screens: no.

当然购买一辆25,000美元的汽车，驾车者必须放弃一些东西，包括真皮座椅、导航系统和八缸引擎。消费者能以比25,000美元低得多的价格买到一辆全尺寸皮卡，但买不到适合家庭用的四门车型。七座或八座商务车：可以。后座DVD屏幕：不行。

Here's a look at some notable 2010 vehicles with a sticker price of $25,000 or less without options:

下面简单介绍部分裸车标价为25,000美元（含）以下的引人注目的2010款车型：

-- Dodge Ram 1500 Quad Cab 4x2 pickup truck
Price: $24,665
What you get: Aggressive looks and cargo-carrying space, back seat for kids or friends, relatively weak V6 engine. Appeals to men cultivating a rugged, outdoorsy image.
What you give up: More-expensive versions offer four-wheel drive, more-powerful eight-cylinder engine.

道奇 Dodge Ram 1500 Quad Cab 4x2 皮卡
售价：24,665美元
有：前卫外形，运货空间，孩子或朋友乘坐的后排座椅，相对较弱的V6引擎，适合男士展示粗犷、喜欢户外活动的形象。
没有：四轮驱动和马力更大的八缸引擎，更贵的版本才有。

-- Honda Accord EX sedan
Price: $24,630
. What you get: Four-cylinder engine, automatic transmission, sunroof, antilock brakes, stability control.
. What you give up:More-powerful six-cylinder engine, leather seats, navigation system.

本田雅阁EX轿车
售价：24,630 美元
有：四缸引擎，自动变速箱，天窗，防抱死制动，稳定性控制。
没有：动力更强的六缸引擎，真皮座椅，导航系统。

. -- Chevrolet Camaro LT sports coupe
Price:$23,880
. What you get: Eye-catching styling, bright colors such as 'synergy green' and 'rally yellow,' 18-inch wheels, fog lamps, stability control, a 304- horsepower engine, 29 miles per gallon on the highway. Car appeals to boomers who remember the muscle-car era and younger thrill-seekers.
. What you give up: More-expensive versions offer a V8 engine, 20-inch wheels, leather seats. .

雪佛兰大黄蜂LT运动型轿跑车
售价：23,880美元
有：惹眼的外形，亮丽的色彩（如“synergy green”和“rally yellow”），18英寸的车轮，雾灯，稳定性控制，304马力引擎，高速公路每加仑能跑29英里。这款车适合怀念大马力汽车时代的婴儿潮一代，以及追求刺激的年轻人。
没有：V8引擎，20英寸车轮，真皮座椅，这在更贵的版本中才有

. -- Hyundai Santa Fe GLS AWD crossover
. Price:$24,695
. What you get:All-wheel drive, V6 engine with 185 horsepower, four-speed automatic transmission, stability control. Appeals to SUV fans seeking a more-carlike ride.
. What you give up: Bigger 242-horsepower V6 engine, five-speed transmission, sunroof, power leather seats, navigation system. .

现代Santa Fe GLS AWD crossover
售价：24,695美元
有：全轮驱动，185马力的V6引擎，四速自动变速箱，稳定性控制。适合喜欢轿车驾驶感觉的SUV爱好者。
没有：更大的242马力V6引擎，五速变速箱，天窗，电动真皮座椅，导航系统

. -- Jeep Wrangler Unlimited Sport 4x4 SUV
. Price:$24,585
. What you get:Novelty of a four-door SUV with a removable roof, off-road capability, stability control, a fun-to-drive, back-to-basics vehicle. Appeals to fun-seekers and outdoor enthusiasts.
. What you give up: Power windows and door locks. .

吉普牧马人Unlimited Sport 4x4 SUV
售价：24,585 美元
有：拥有可拆卸篷顶的四门SUV带来的新颍感，越野能力，稳定性控制，一款拥有驾驶乐趣、返朴归真的车型。适合爱玩、爱户外运动的人。
没有：电动车窗和门锁。

. -- Mazda MX-5 Miata two-seat convertible
. Price:$22,750
. What you get: Midlife-crisis car on a budget, five-speed stick shift, antilock brakes.
. What you give up: Sportier six-speed transmission, standard power locks, stability control, traction control. .

马自达MX-5 Miata双座敞篷车
售价：22,750美元
有：经济型中年车，五速变速杆，防抱死制动
没有：更好玩的六速变速箱，标准电动锁，稳定性控制，牵引力控制

. -- Subaru Outback 2.5i Premium station wagon
. Price: $24,295
. What you get: All-wheel-drive, stability control, roomy interior with lots of cargo space. A good family car with a bit of an edge. .
. What you give up: Leather seats, navigation system, sunroof. .

斯巴鲁傲虎2.5i Premium旅行车
售价：24,295美元
有：全轮驱动，稳定性控制，内部宽阔、可装很多货物。算是一部有个性的家用车。
没有：真皮座椅，导航系统，天窗

. -- Toyota Sienna CE minivan
. Price: $24,690
. What you get: Room for eight passengers (up from the typical seven), stability control, front-wheel drive. Appeals to families and carpoolers.
. What you give up: Sunroof, leather upholstery, powered adjustable seats, navigation system, all-wheel drive.

丰田Sienna CE商务车
售价：24,690 美元
有：八座空间（一般只有七座），稳定性控制，前轮驱动。适合家庭和搭车一族。
没有：天窗，真皮装潢，电动调节座椅，导航系统，全轮驱动

Jonathan Welsh

http://cn.wsj.com/gb/20100128/trv084725.asp

2010年中国汽车市场好景难再

China's Car Sales To Slow In 2010

2010年中国汽车市场好景难再

China's car market exploded in 2009, propping up an ailing global industry and relegating the U.S. to the second spot. In 2010, the ride won't be nearly as smooth or fast.

中国的汽车市场在2009年出现爆发式增长，支撑起疲弱不堪的全球汽车工业，连美国市场也只能屈居其次。但在2010年，其前进过程不会如此顺畅而快速。

Vehicle sales in China are expected to slam on the brakes this year, and grow by as little as 5% to 6%, according to analysts' projections. That would be healthy growth in many markets, but in China it comes after the roughly 50% surge in 2009, when Chinese shoppers bought about 13 million vehicles, compared with just over 10 million in the U.S. (This story and related background material will be available on The Wall Street Journal Web site, WSJ.com.)

分析人士预测，今年中国的汽车销量将放缓，增长幅度只有5%到6%。这对于很多市场来讲都是一种不错的增长，但在2009年，中国汽车销量出现了大约50%的激增，这一年中国人购买了大约1,300万辆汽车，而美国人的购车数量只略超1,000万辆。

Analysts say that among global car makers, the slowdown may be particularly severe for Ford Motor Co. (F) and General Motors Co., for which China was perhaps the only bright spot in an otherwise painful 2009.

分析人士认为，在全球汽车生产商中，中国汽车市场的放缓对福特汽车(Ford Motor Co.)和通用汽车( General Motors Co.)带来的压力可能尤为严重。在2009年，如果不是中国这个唯一的亮点，这两家公司的日子可能会过得相当艰难。

J.D. Power & Associates expects GM's sales in China to dip slightly in 2010 after a blazing 2009. On Monday, GM said its China sales, including Wuling microvans and microtrucks built by a joint venture, expanded 67% last year to 1.83 million vehicles. For Ford, J.D. Power forecast 6% sales growth in 2010, down from 50% last year.

消费研究机构J.D. Power & Associates预计，经过2009年的良好表现过后，通用汽车的在华销量将在2010年呈小幅度下降。周一通用汽车表示，它在中国的销量，包括一家合资公司生产的五菱微型面包车和微型卡车，在去年达到了183万辆，增长67%。J.D. Power预计福特2010年的在华销量将增长6%，低于去年50%的增长幅度。

Challenges in the Detroit duo's China business - such as coping with aging products and maintaining quality while increasing capacity - 'would start getting more exposed,' says Rudy Schlais, a longtime GM executive who retired in 2001 as its Asia Pacific president and is now an adviser to several Chinese auto brands. 'When water goes down in the river, rocks will start to show up.'

曾长期担任通用汽车高管的施雷斯(Rudy Schlais)认为，底特律两大汽车巨头在华业务面临的挑战将开始越来越多地显现，这些挑战包括应对产品老化，以及在增加产能的同时保证质量。他说，水落则石出。施雷斯2001年从通用亚太区总裁的职位离任，目前是多家中国汽车品牌的顾问。

Both Ford and GM shrugged off concerns and expressed optimism about their China business this year.

福特和通用都对这些担忧不以为然，并对今年的在华业务表达了乐观。

'We're pretty bullish about 2010...and China's potential in years to come,' said Nigel Harris, a senior Ford executive in China.

福特驻华高管何骏杰(Nigel Harris)说，我们特别看好2010年，特别看好未来数年中国的潜力。

GM's Shanghai-based spokesman, Michael Albano, said GM is optimistic about 2010 and intends to maintain its leadership position in China and introduce 'almost 10' new products in 2010, including the redesigned GL8 minivan.

通用驻上海发言人阿尔巴诺(Michael Albano)表示，通用对2010年感到乐观，打算在中国保持它的领导地位，并在2010年推出“接近10款”新产品，其中包括新版GL8微型面包车。

The good news for global car makers is that China will no longer be the only major market growing in 2010, thanks to the recovering U.S. economy. Vehicle sales in the U.S. in 2010 are likely to grow about 12% - faster than in China - according to J.D. Power.

对于全球汽车生产商来说，好消息在于，由于美国经济的复苏，2010年中国将不再是唯一增长的主要市场。J.D. Power预测，美国2010年的汽车销量可能会增长约12%。这个速度比中国更快。

Even so, the Chinese market will remain far larger than America's - by at least two million vehicle sales. Sales in Western Europe are expected to fall in 2010, as government incentive programs there expire, and sales in Japan are likely to edge down, J.D. Power says.

即便如此，中国市场仍将远大于美国市场，汽车销量会至少多出200万辆。J.D. Power预计，随着西欧地区政府鼓励措施到期，2010年该地区的汽车销量或将下降；日本市场的销量可能会小幅下降。

One big factor in China is also government stimulus. Beijing last January halved the sales tax on vehicles with smaller engines, which were by far the fastest-growing segment of the market in 2009. But the effect of such stimulus policies could subside in 2010, analysts say, even though China's overall economic growth has gathered momentum. Many customers likely to be persuaded to buy a car by such measures have already taken the plunge, and some analysts believe the incentives have 'pulled ahead' sales from 2010.

中国市场存在的一个重大因素同样也是政府的刺激措施。去年1月份，中国政府将小排量汽车购置税减半，而据目前的统计，这是2009年增长速度最快的细分市场。不过分析人士说，尽管中国的整体经济增长已经形成势头，但刺激政策的效应可能会在2010减弱。很多可能受这种政策鼓舞的消费者已经购买了汽车，一些分析人士相信，在鼓励措施的作用下，2010年的汽车销量已被“提前实现”。

For 2010, the government has reduced its tax cut on small cars. Buyers will pay 7.5% instead of the 5% rate in 2009 - though still less than the normal rate of 10%.

政府已经降低了2010年小排量汽车的税收优惠，购置税从2009年的5%提高到了7.5%，不过仍低于10%的正常水平。

As sales growth slows, analysts expect more competition, which could hurt car makers with graying products, such as Ford.

分析人士预计，随着销量增长的放缓，竞争将更趋激烈，这将给那些产品陈旧的汽车生产商带来冲击，比如福特。

Ford launched its Fiesta, an all new subcompact, in March, and the car helped Ford's overall sales grow 50% in 2009 to 291,825 vehicles, according to an estimate by J.D. Power. (Ford's total sales include sales of Ford's Volvo brand.) But the mainstay Focus compact car is already four years old and isn't due for a redesign in China until 2011 or 2012, analysts say. Another mainstay car, the midsize Mondeo, came out in 2007 and hasn't resonated with Chinese customers. It was outsold substantially by such rivals as Toyota Motor Corp.'s (TM, 7203.TO) Camry and Honda Motor Co.'s (HMC, 7267.TO) Accord.

福特在2009年3月推出了全新超小型汽车嘉年华(Fiesta)。据J.D. Power估计，在这款车型的帮助下，2009年福特的总销量增长50%，达到291,825辆。（福特的总销量包含了旗下的沃尔沃(Volvo)品牌。）但作为其支柱的小型车福克斯(Focus)已经有四年历史，分析人士说，要到2011年或2012年在中国才会见到它的新版。另外一款支柱车型、中型轿车蒙迪欧(Mondeo)2007年面世，并没有获得中国消费者的追捧，其销量被丰田汽车(Toyota Motor Corp.)的凯美瑞(Camry)和本田汽车(Honda Motor Co.)的雅阁(Accord)等对手远远超过。

Ford's Harris says the company's aim for 2010 is to grow faster than the overall industry. He says Ford may launch 'special editions' of some models to keep them fresh and to increase the number of dealers by 70 to 310 stores after adding 31 in 2009.

福特的何骏杰说，公司在2010年的目标是增长速度超过行业整体水平。他说，福特可能会推出某些车型的“特别版”来保持更新，并将把经销商数量增加70家到310家。2009年，福特经销商数量增加了31家。

GM, meantime, is expected to refresh its model lineup this year, including redesigns of the key Buick Excelle and HRV compact cars, which are expected to be replaced by sleeker, significantly re-engineered models, and a redesigned version of the GL8 minivan late in the year, after selling the current model since 2000.

预计通用也将在今年更新它的产品线，比如更新别克凯越(Buick Excelle)与HRV这类重要的小型车，换为更加时髦、经过大幅改进的车型，并在年底推出GL8微型面包车的新版。目前销售的GL8是在2000年推出的。

Thanks to the tax cut on smaller cars and an incentive program that encouraged rural residents to buy new cars, demand for the ultra-cheap microvans GM produces with Shanghai Automotive Industry Corp. and Wuling Automobile Co. surged in 2009, pushing up sales of GM Wuling models by 64% to 1.06 million vehicles.

2009 年，由于小排量汽车购置税降低，一项刺激计划也鼓励了农村居民购买新车，对通用和上海汽车工业（集团）总公司(Shanghai Automotive Industry Corp.)、柳州五菱汽车有限公司(Wuling Automobile Co.)联合生产的廉价微型面包车的需求大幅增加，通用的五菱车型销量增长64%，达到106万辆。

But so many future sales were pulled ahead in 2009 by those incentives that Yale Zhang, a Shanghai-based senior analyst with U.S.-consulting firm CSM Worldwide, says GM is 'highly unlikely' to be able to keep the momentum it had with Wuling. J.D. Power expects Wuling microvan sales to slip nearly 6%.

美国咨询公司CSM Worldwide驻上海高级分析师张豫(Yale Zhang)认为，由于有太多未来销量被这些刺激政策提前到了2009年，通用五菱车型保持势头的可能性相当低。J.D. Power预计，五菱微型面包车的销量将下降接近6%。

Chrysler Group LLC, meanwhile, has only a small presence in China, without any local production. It sold an estimated 16,000 Jeep, Dodge and Chrysler vehicles in 2009, and the volume is expected to dip in 2010, to 12,000 vehicles.

另外，克莱斯勒集团(Chrysler Group LLC)在华业务不多，没有在中国进行生产。2009年，它在中国销售的吉普(Jeep)、道奇(Dodge)和克莱斯勒(Chrysler)估计为16,000辆，预计2010年的销量会下降到12,000辆。

For Volkswagen AG, the market leader in China, J.D. Power expects overall 2010 sales to rise 5.5% to 1.53 million cars, lower than the industry's average growth forecast for cars.

大众汽车(Volkswagen AG)是中国汽车市场的霸主，J.D. Power预计它2010年的销量将增长5.5%到153万辆，低于行业平均预期增长速度。

Despite the expected slowdown, auto makers will still have to expand capacity since many have been operating at maximum output to meet demand.

虽然预计增长速度放缓，但汽车生产商仍将需要扩大产能，因为很多厂商一直是在开足马力来满足需求。

Norihiko Shirouzu

http://cn.wsj.com/gb/20100106/bch103634.asp